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Health Care

A Postcard History of Twentieth-Century Attitudes and Practices

Health Care

Flanker Press

9781771173131, 97817


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Ever since their early twentieth-century “Golden Age,” postcards on both sides of the Atlantic have recorded popular culture. Through humour, views of urban and rural places, photographs of individuals, fantasy, advertising, and succinct messages, they have documented art and entertainment, social events, commercial practices, reform movements, political propaganda, and countless byways of society. They are the centre of this account as it looks at key facets of daily life, the diverse efforts of individuals to maintain health and treat minor illnesses, relationships between patients and physicians, and popular stereotypes of health care practitioners working inside and outside hospitals. Readers who wonder whether the scope of cards is too limited to tell any story of health care will find that postcard publishers, in looking for commercial success, focused on topics they felt would resonate with the public. This certainly applied to the countless humorous cards, some “naughty,” “fruity,” or “saucy,” that circulated far more widely than “medical” jokes in such magazines as Punch or the New Yorker. Cards, then, reflect popular fascination with physicians, nurses, medical institutions, the body, illness, and the maintenance of health, albeit with the limitation of little attention to scientific and medical discoveries. In this book, John Crellin explores the entertaining and creative ways that postcards pertaining to health care provided medical knowledge, treatment options, and humour. Filled with colour images of these postcards, Health Care: A Postcard History of Twentieth-Century Attitudes and Practices provides an in-depth examination of the cards’ history and their impact on the culture of medicine.

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About Flanker Press
Turning pages since 1994

Flanker Press is a bright spark in the Newfoundland and Labrador publishing scene. As the province’s most active publisher of trade books, the company now averages twenty new titles per year, with a heavy emphasis on regional non-fiction and historical fiction.

The mission of Flanker Press is to provide a quality publishing service to the local and regional writing community and to actively promote its authors and their books in Canada and abroad.

Now located in Paradise, Flanker Press has grown from a part-time venture in 1994 to a business with eight full-time employees. In the fall of 2004, Flanker Press launched a new imprint, Pennywell Books. This imprint includes literary fiction, short stories, young adult fiction, and children’s books.

Flanker Press Ltd.
Unit #1 1243 Kenmount Road, Paradise, NL              A1L 0V8

TF: 1.866.739.4420

Tel: 709.739.4477

Fax: 709.739.4420

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We acknowledge the financial support of the Government of Canada through the Canada Book Fund (CBF) and the Government of Newfoundland and Labrador, Department of Tourism, Culture and Recreation for our publishing activities.

We acknowledge the support of the Canada Council for the Arts, which last year invested $157 million to bring the arts to Canadians throughout the country. Nous remercions le Conseil des arts du Canada de son soutien. L’an dernier, le Conseil a investi 157 millions de dollars pour mettre de l’art dans la vie des Canadiennes et des Canadiens de tout le pays.